It is a proven fact that dealers are missing out on the un-mined gem of accessory sales. Studies routinely show customers spend substantial amounts of money on accessories, yet they do not spend it with dealers. Why? Dealers don?t ask ? and when they do, they generally don?t ask in an effective manner. Also, Dealers are not looked at as able to deliver these products to consumers. Let?s change that perception.
Starting with research-based statistics clearly defining the missed opportunity, this workshop then explores the areas in the dealership easily mined right now to increase accessory sales. Finally, steps to maintain and grow these new profits are covered in depth.
Who should attend
This workshop is intended all dealers ready to take a bigger cut of the massive and un-mined accessory market. All areas of the dealership will benefit, from the Dealer/Principal and GM to all department managers, including Sales, F&I, Service, and Parts.
NOTE: Cancellations must be made at least 48 hours prior to the session to receive a refund.